Christopher Doyle's Identity Guidelines

Came across this while, coincidentally, in my own mind was mulling over a brand guide I'll be working on with my friend. Would love doing this for myself as I've been doing a huge haulout of my closet and reimagining my "brand" a little. Would be interesting to do this each season as a personal documentary; goodness knows how we look speaks volumes about who we are - or at least who we'd like to be.